7 Benefits of Digital Marketing Over Traditional Marketing

Posted on by in Digital

For people unfamiliar with digital marketing or unclear about the differences, In this article our digital marketing expert provide clarity about benefits of digital marketing over the traditional marketing, and there arew many institutes Like Sangha Digital Academy that provide digital marketing training.

Benefits of Digital Marketing Over The Traditional Marketing.

  • Less Expensive :- Instead of taking out a full-page ad in a glossy magazine, ads can display on certain webpages at a minimal amount per click. It’s much easier and cheaper to market across several channels and demographics to find customers faster and more effectively.
  • Results Are More Trackable:- Tracking the result of a magazine advertisement or a newspaper article was never easy. People had to call in and use an ad code to confirm where they saw the ad and which one it was. It was an inexact, slow system. With digital marketing, results are far more trackable. A guest post that drives traffic is visible in Google Analytics or Clicky. Higher organic ranking for a search term is visible and the increased traffic, obvious.traditional vs digital marketing
  • Results Are Faster:- Many digital marketing approaches deliver results the same day or within a few days. Paid advertising is one idea, but a published guest post or a forum post on a popular topic can drive new traffic the very same day it was published. Marketing techniques can be targeted based on how fast the traffic needs to be received.
  • Targeting Demographics Is Vastly Easier Now:- It’s now possible to track demographics within Google Analytics. Facebook also lets business users place ads and understand usage patterns based on the demographics of its users. Former site visitors can be tracked using a Facebook pixel to their Facebook account. Likeminded people that follow similar Facebook groups and pages can be advertised to. Targeting demographics is vastly simplified now.
  • There’s Many Different Marketing Techniques:- The number of different marketing techniques has massively grown from a handful to many more than that. SEO one of them in American region various company provide seo services more effective then other companies. For creative digital marketers, it’s cheaper and easier to access new audiences and market a brand or product to them.

marketing What used to cost a small fortune and take months to get results back is now delivered very quickly allowing companies to adjust their product development plans based on immediate feedback. This leads to more products that fit the needs of the intended customers rather than developing them blindly and hoping they will.

  • Different Marketing Works for Different Companies and Niches:- Given the wide array of digital marketing opportunities, companies can target small sub-sets of their niche to access likely customers easier. Niche products can be developed just for a small sub-set of their likely customers because of the greater access to them during the alpha and beta development phases.

There are so many digital marketing methods now that companies work differently than they did in the purely offline world.

  • Access Global Markets:- Global markets, not even national or local ones, can be accessed online. Particularly for companies offering digital products, but also for physical product companies, their ability to sell globally has incrementally increased their potential customer base. The cost of marketing to this broad market is also affordable enough to make it possible.

Why Business Prefer Social Media Marketing Over Search Engine Optimization

Posted on by in SEO

According to social media experts, social media marketing helps you to close a deal 100 times stronger than outbound marketing. It’s one of the strongest marketing tools today that not only helps your brand to grow, but also brings huge returns to your bank accounts. People who are yet to experience the benefits of social media tools are like invaders from outer space who know nothing about this world.

It will be difficult to survive for long if they remain innocent. Irrespective of your business, brand, and service, social media plays a vital role in your growth. Many SEO Company in Gurgaon are active on social media platforms that deliver excellent results on online Brand Awareness.

Why is Social Media Win Over Search Engine Optimization

  • The necessity for brand awareness:

Any opportunity that you strike or grab, it is important that people must be aware. Unless you involve more audience and make your product visible to them, things will remain challenging in business. A number of businesses use social platforms like Twitter, Facebook, and Pinterest to showcase their brands.

  • Divert traffic to your business:

The competition online has become so stiff that people who are working offline are unable to meet the demands of the customers. More people are shifting to online shopping and free home delivery options. Social media marketing helps to divert more traffic to your business through continuous audience engagement, publicity, and advertisements.

  • Search engine cravings:

Search engine cravings are those starving moments when search platforms like Google are busy filling someone else’s plate. With consistent traffic and SEO tools on your website, you can satisfy your cravings and rank at the top in search engines. Diverting traffic is one of the essential elements of social media marketing.

  • Improving customer relations:

Despite not seeing the customer in person, you can have cordial and long-lasting relations with them. Instead of attending to a few persons at your site, you can have a broader audience visiting your website daily. Engaging customers and maintaining good relations with them is an important social marketing strategy.

  • Hitting the right target:

We bet it’s the most difficult phase of a business until you achieve your targeted audience. Good social media firms understand your business first and then offer you customizable ads option that is meant to reach the desired audience. For example, categories like fashion, education, shopping, etc., can be segregated, and then, the ads on these respective pages can be uploaded so that you know how you are branding your business.

  • Maintain brand loyalty:

According to the current trend in online business, brands that are active on social media enjoy great brand loyalty. Due to continuous engagement and interaction with customers, they remain loyal to them. With the help of social media groups, you come to a standard platform and share the same expectations from each other.

If you are all set to beat the competition, it is time to take the call SEO Agency and be a part of this wonderful world of social media where ranking and progressing is lot more fun than stress.

Local SEO Marketing -Boots Your Business With Toronto SEO Expert

Posted on by in SEO

Anyone who operates a business that serves clients within a certain geographic region can benefit from local SEO services. Local listings are very popular on Google, but such listings require the submission of specific information through several channels. This information includes the name of the business, a local phone number, the physical address and the hours of operation.

Facts About Local SEO Services

Local SEO Toronto services are becoming increasingly popular and are now considered a necessary element of any marketing strategy. Following are a few facts about local search listings:

  • Before making a local purchase, 80 percent of shoppers with Internet access research items online.
  • Approximately 43 percent of all online searches involve the use of local identifiers.local seo services
  • Of the searches including local identifiers, 86 percent result in a phone call or personal visit.

As can be seen from the above facts, having a local listing appear on the first page of search results can be much more valuable than simply purchasing ads in the Yellow Pages, using direct-mail services or passing out flyers.

Local SEO Services From SmartOnlinePros

SmartOnlinePros uses an effective process for local SEO. The program begins with a consultation with one of our experts in local SEO services. During this consultation, we work with our clients to develop a marketing strategy that will increase the public exposure for their products and services.

After the program is implemented, the business’s local listing will be on the first page of search results, and the listing’s effectiveness can be analyzed with tracking information that is simply not available with traditional forms of marketing. With a local listing on the first page of the results, a business is only one click away from new, local customers showing interest in its products and services.

Our Strategy for Local Optimization

SmartOnlinePros combines several effective methods of optimization to make sure local listings receive first-page ranking for relevant searches. The top three methods we use are as follows:

  • Update business information – The easiest and most effective method of getting high search rankings is to make sure that a business’s information is complete and correct. We will see to it that search engines have the specific information that customers need to contact the business, including hours, specialties and customer reviews.
  • Feature the business on local websites – After updating the business information, we will deliver it to a number of pertinent websites, such as social media sites, local directories and networking groups. When the business information is consistently listed with these websites, search engines will see that it is a serious, genuine business and will give it high rankings for local searches.
  • Encourage local customers to write reviews – When customers are asked to provide online reviews about their experiences with a business, new clients will trust that business over competitors without reviews or with poor reviews.

Receive a Quote Today

Requesting a quote is simple. Just complete the form on this page to receive a free SEO analysis and quote. Our local SEO services will help a business gain new clients and steadily increase revenue through online exposure. Local audiences will find these businesses, and hot leads will be put directly into the hands of their sales teams.

The Top Five Factors to Consider When Choosing a Web Hosting Service

Posted on by in Services

Starting up a new website has many pitfalls, and while it won’t always be possible to avoid every slip up, by looking at the options and checking what you need, getting the right web hosting service shouldn’t be one of them. There are many different options available for web hosting, suitable for everything from a small personal website through to large commercial offerings, and the right service will depend on your circumstances. By looking at what you are expecting to achieve from your website and how much traffic you expect, this should help you to choose the right hosting service.

  • Data Transfer Limits

This is one of the most important factors for any website, and can particularly affect those who are using the least expensive forms of web hosting. If your website becomes very popular quite quickly, it can reach a data transfer limit imposed by the web hosting service. If it does so, in most cases the web hosting service will take down the website until you either pay for a larger data transfer limit or move the website to another host. By monitoring your usage and traffic statistics, you should be able to ensure that this doesn’t happen.

  • Downtime

One of the most important statistics when choosing your web hosting service is to see what their downtime figures are. For a business or e-commerce website it is important to be available to your customer as often as possible, so the lower the downtime the better. Even the biggest websites will go down for maintenance from time to time, so look for figures above ninety nine per cent or higher in terms of server availability.

  • Free Hosting

Many internet service providers will offer a certain amount of free web space along with their internet access packages, and for smaller websites this can be all you need in some cases. While it may not be enough for large company websites, it will usually be plenty for a small start-up just looking to get a foothold, and you can then move the website elsewhere as the site grows.

  • Email Capability

The majority of companies that register domain names will actually want to use an email system that makes use of that domain name, so it is worth making sure that your web hosting service has this facility. It is rare for it not to be offered to some extent, but the smaller web hosting packages may limit your website to a small number of web addresses.

  • Services Offered By The Web Hosting Service

It is worth going through the different packages that are on offer from the web hosting service, as many will include other facilities such as website building tools or e-commerce facilities as a part of their package. Using a web hosting package in this way can often be cheaper than getting each individual part of the package separately.

By being smart and ensuring the web hosting service has everything you need, along with a little headroom for the growth of the site, you can ensure that you don’t have any problems as your website begins to develop and grow.

How to Use Internal Linking for the Greatest Effect

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Internal link building is often a method is heavily overlooked within the SEO community. However it can be an extremely effective tool if used properly. Internal linking is also a good method of letting Google and other search engines know exactly what pages you want to see listed within the results.

If you use it effectively you will see the results come in overtime as your most popular pages start ranking well.

Linking To Pages To Help Users

One of the main purposes of having a website is to help our users find exactly what they want; this is even truer if you own a blog. Linking to other pages on our website will highlight to our users which site content is relevant and what content the search engines will index. Besides this it will also keep your users on your website longer meaning a higher chance of getting a conversion. This can even mean a conversion through them liking your Facebook page, or opting in.

One way to do this is to either link in our content when you find an opportunity or when it’s relevant. Having two pages that are similar could warrant you to link from one of them to the next. This is an opportunity to take if you think it will help your site users. As well as this there is an opportunity to link to your ‘Most popular pages’ Like HP Sangha SEO Page you might have seen this implemented on other successful blogs. It’s there for a reason as it enables your users to see exactly the value of your website in a short time period of time.

Linking To Help Other Pages’ Rank

Besides just linking to a page because it helps your users, it will have the side effect of actually increasing the rank of your other pages. This is especially true if you’re linking from a high authority page. If you find that one of your pages isn’t ranking how you want it to be you can actually implement an internal linking strategy to ensure that tour others pages are getting the link juice that it deserves.

However you should implement this strategy with caution. You don’t want to be inter linking too often as it will adversely affect your current page. If you take it sensibly then it can work to good effect.

To Help Your Home Page

The homepage is often the most important page on any website so any extra link juice won’t go to any harm. Sometimes other pages on your website can gain a lot of popularity through a good blog post. This can provide you with a great opportunity to link to your homepage and give it some of that authority. Doing so could actually positively help how your primary keyword ranks within the search engines, especially if you use the specific anchor text present.

However make sure you change what keywords you use to link to our homepage with as it could look suspicious. Also be aware of competitors seeing exactly what keywords you are trying to target.

How the Use of Social Media Can Drive Traffic to Your Website

Posted on by in SEO

For as long as merchants have been selling goods, they’ve needed to attract potential customers to browse their wares and commit to purchase. In the digital age nothing has changed, and as more companies establish their web presence they need to find ways to make sure they have the online equivalent of footfall to convert browsers into customers.Most of SEO company using Social Media to drive traffic on website.

Directing people to your website and converting those potential customers into sales sounds like a straightforward proposal but it’s easier said than done. While there are plenty of benefits to trading online, you’re also launching yourself into a space where you have to jockey for position with dozens of equally easily accessible competitors.

One way in which you can drive traffic to your site is through the use of social media. Building a social media following that trust your brand can yield more click-throughs and the more clicks you get; the more likely they are to convert into sales.

  • Creating Shareable Content

One of the ways that social networking has revolutionised how websites gain traffic is in the generation of content that is easily shared on social networking. The creation of videos to be uploaded to websites such as YouTube and Vimeo, photographs for sharing on Flickr or Instagram and audio blogs posted on AudioBoo gives a whole host of new ways in which you can get your message across to your potential audience.

An increasing number of companies small and large are staking their claim on social media sites such as Tumblr and Pinterest. With these sites, primarily geared towards sharing images and video, there’s an option to enable click-through links directly from the posts. Posting compelling content on these sites can lead to users sharing items of interest through re-blogging or re-pinning. This in turn generates interest in your brand and will draw people to your site.

  • Hashtagging

Hashtagging, or adding a # symbol to the start of a key word in your social media messages, can greatly assist people with an inherent interest in your product to find you in the morass of information that passes through social networking channels every single day. Many social network users use hash tags to search for content that’s relevant to them, so choosing how to tag your posts carefully can make all the difference when it comes to people reading your posts or passing you by.

  • Clicking Through

Sharing links on social media is a great way to get people to visit your website. As you build your followership on Twitter, Tumblr and Facebook, posting links back to your website with interesting and intriguing synopses can do wonders with enticing people back to your site to read the substance of what you have to offer.

Posting on Pinterest comes with an added bonus. Including the cost of an item in a photograph includes a price tag on the picture, turning your Pinterest boards into a second shop front and drawing people in to look at your wares.

Conclusion

As people carry out more of their social and consumer activities online, there is a growing value in mastering social networks and making them work to your advantage. Finding what is of interest to your customers and creating compelling content that draws them in is the first stage in the process of getting them to visit your website and see what you have to offer. Include some links to the parts of your site you really want your visitors to see and watch your page views creep upwards.

Is Your Ecommerce Site Making These Costly Mistakes?

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One of the reasons that many ecommerce businesses fail is that they make careless mistakes. The good news is these mistakes are easily fixed. Whether you choose poor quality landing pages or fail to include shipping information, your ecommerce business may not appeal to customers. The following are just a few mistakes ecommerce sites make and how to fix them.

  • Landing Page Woes

You spend all that money on PPC ads, but then your landing page leads customers to a completely useless or irrelevant section of your site. Carefully consider what you’re saying in your ad and then choose a landing page that makes sense. For example, if your ad is about a huge sale, link the ad to a landing page that explains the details of the sale. On the other hand, if your ad discusses information, the landing page should be the article that goes into further detail.

  • Difficult or Missing Site Search Features

It should be easy for customers to search your website for the products they want. If your site isn’t designed in a way that allows for easy maneuvering, you need redesign the site. A search feature should not only be listed on each page, but your pages should have links that allow customers to easily move throughout the site, such as Home buttons.

  • Lack of Product Content

One of the worst mistakes you can make is to not providing enough content about your product. A product page should have a thorough description, multiple pictures, and sometimes even videos. If customers have to go to another site to learn more about the product, they may just buy the product from that site instead of yours. If you’re not good at writing descriptions, hire someone to do it for you.

  • Missing Shipping Information

Last, but not least, customers do not like surprise shipping rates. They also don’t like having to go through the entire checkout process to find out how much the shipping will be. Provide easy access to this information so that customers can easily calculate the cost with a shipping estimator tool or a chart that lists how much the shipping will be based on weight or cost of the order.

Your ecommerce business doesn’t have to fail. Spend the time fixing these little mistakes so that your website can be as successful as possible. The more convenient you make it for customers to find the information they need, the better chance you have at making sales. The good news is these mistakes are incredibly easy to fix and most can be completed in a matter of minutes.

The Art of Online Persuasion: 7 Tips On How Web Design Can Help You Influence Your Customers

Posted on by in Services
Good web design can substantially increase your conversion rates. This applies both to direct sales and to lead generation. Below, you will find 7 tips on how web design can help influence your customers.

  • Load Time

Some web designers get so caught up in how a website looks, they underestimate the importance of how the site performs. If a website takes too long to load, there are two consequences that will lead to lower conversion rates. First, many users will simply click away before the first page loads. Second, even if they read through the first page they land on, they will be far less inclined to explore more of the site as they will assume that all the pages will load just as slowly as the first. To guard against this, make it clear to your web designer that load time is very important to you. Also, make sure you test the load times under multiple conditions: different connection speeds, different browsers, and different versions of those browsers.

  • The Psychology of Color

Human beings are quite influenced by color, often subconsciously. For example, the various hues of red are associated with strong emotions and can create a sense of urgency. This is why red can be a very effective color to use in association with “buy now” and “subscribe here”buttons. This strategy is most effective when red is used as the accent color along with more muted colors like white, gray, silver, and black. Orange is considered another color that can call one to action but can be a bit softer than red. Corporate websites often use hues of blue as they convey a sense of safety, security, and dependability. This is the same reason why doctors’ examination rooms are often blue.

  • Easy To Read

While black text on a white background may sound dull and boring, if you really want to engage your users and encourage them to actually read your content, this is the most dependable color scheme. In general, dark text on a light background is much easier to read than vice versa. However, it is most difficult to read text when it is placed on a patterned background. The busier the pattern, the more difficult it can be to read the text. If you make it easier for people to read your site, you can create an instant bond with them.

  • Trust Factor

It is a well known fact that people are more apt to buy from a company they trust. They are also more likely to give out personal information like their email address. Therefore, it is imperative that you create trust in your web design. Luckily, there are several simple things you can do to earn trust. First, make sure a link to your contact information is displayed in an obvious location. The less you hide the better. Physical addresses are trusted more than post office boxes. Second, create a privacy policy page and make sure there is a prominent link to this information on every page of your site. Third, pictures of real people who work in the company go a long way toward earning trust. Fourth, if there are positive reviews and/or positive press from a trusted source(s) about your business, link to this prominently. For example, an article about your business in a well-known newspaper or magazine will build trust. Reviews on well-known sites like TripAdvisor and Angies List also work well.

  • Organization of Information

If you want your website visitors to delve deeper into your website, read your content, read about your products and/or services, and visit more pages, you need to provide them with a clean well-organized website design. Remember too that approximately eighty percent of the initial focus on a webpage is at the top. It is important for this reason to “hook” the user with your content at the top of the page. Another important aspect of organization is consistency. Be sure to use the same basic template with the same primary navigation on every page of your website. This will aid the user in quickly finding information as they navigate through your site.

  • Aesthetics

Shopping online is similar in some ways to shopping in a brick and mortar store. If the atmosphere is pleasant, you tend to linger longer and this increases the odds that you’ll buy something. If your website is garish, your website visitors will want to leave as soon as they arrive. For this reason, you may want to think twice about adding too many advertisements to your website. You may also want to avoid gimmicks that grow old fast and will not appeal to everyone.

  • Strong Call To Action

This is a simple one to implement but it is often overlooked. Don’t be afraid to project confidence in your products and/or services. A strong call to action that plainly asks for the sale or the user’s email address can show that you have confidence in what you are offering. Of course, you’ll need to back that up with a quality goods or services, but you may never have the chance to do so if you don’t integrate a strong call to action into your website design.